March Promo: $3.00 OFF All College Basketball Shirts

About XvsOSports

They make the play. We make the shirt, so that fans can remember, celebrate, display and wear their favorite sports moments. XvsO Concepts Inc. (HQ: Wilmington, Massachusetts USA) is a compelling new entry in the sports merchandising market. Our digital properties and offer merchandise that presents visual clues of memorable sports moments, exactly as those plays came down. We also offer custom products for wholesale and retail purchase for all levels of sport, including professional, collegiate and youth sports.

XvsO Concepts Inc. produces a consistent product displayed in designs containing “X” and “O” symbols placed on playing surfaces and including corresponding dates and location clues. Our product concept is fully protected under copyright law as “Works of Art.”  X VS O Sports® is a registered trademark of XvsO Concepts Inc. (U.S. Serial Number 86822549).

We offer our products on shirts, featuring great plays from more than 50+ USA sports towns and cities and 12+ countries; as well as posters, and in our first book, Great Plays and Moments In Sports History: Diagrammed (Copyright June 23, 2016 Registration # TX 8-287-254).

North American partnering inquiries to Wendell Maxey, VP Marketing & Media (

International partnering inquiries to Tommy Stockwell ( 

International Website

Twitter @XvsOsportsEurope

Facebook XvsOsportsEurope


Sports fans,

We're a new business with a unique and original product concept. We research great plays and moments in sports history and diagram them on shirts, posters and in our first book

We've produced more than 150 great sports plays covering over 50 USA sports towns and 15 countries. Our play designs are interesting and fun because we present sports moments with a twist. Think of each play as a puzzle. We show only the play diagram, date, title, and map showing team/event locations. If your friends know sports, they'll know that play. 

Mark came up with this idea. He’s a graphic designer by profession, and loves the aesthetic qualities of amazing plays just as much as coaches, players and fans enjoy reviewing plays and the stories behind them. Mark's friend Chris is a marketer.  When Mark told Chris about his idea, Chris was instantly hooked. After thousands of hours of work, we present our original products to you.

Remember that EVERY play includes detailed descriptions of that moment and what it meant. Feel free to view the Xs and Os of many of the greatest sports plays of all-time, and read about each one.  Enjoy!

Chris & Mark

PS - If you don't see your favorite play(s) in our inventory, please email us at We are also happy to custom design great plays and moments for amateur sports teams, players and parents.